It's been a very hectic few days at the EARTHEREAL office since our very fun launch party a couple of weeks ago.
While we've been busy behind the computer screens and packing tees at the warehouse, our friends at Strobe Foto have been busy shooting photos for our fist lookbook, which is really starting to come along - just in time for the holidays!
The idea behind this Lookbook is to approach our philosophy of "urban meets natural" in a artistically cool way, and Stian (at Strobe) has been hard at work capturing the right moments at the right time of day.
Apparently, the best time to photoshoot outdoors in daytime is to wait until the sun is just about to set, he revealed to us. This creates the optimal conditions for a cool looking photo that will naturally burst with colours if done correctly.
Something to think about when you grab your digital cam the next time! ;D
Stay tuned here for more awesome lookbook pictures, and be sure to give our tees a closer look online at www.earthereal.no